2014 Lean Media White Paper 
Mucker Lab
OCTOBER 12, 2016
Just six months ago, VCs were publishing white papers extolling the virtue of non-bank lending startups, but now no one will touch them with a 10-foot pole. It’s actually hard to find an investment thesis that was hot in 2014 that hasn’t had a corresponding disillusionment today. Whatever happened to IoT after Nest?
Duct Tape Marketing
DECEMBER 1, 2022
So four years later, when the, the old and unapproved version came out, it was at a point in time where 2014, where people were starting to take content marketing pretty seriously. So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Yes, yes, that is true.
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