Email Subject Lines: 8 Principles for Improved Open Rates
ConversionXL
MARCH 10, 2017
Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. What are their favourite products or what features are they yet to use? For example… In 2014, 2,211 MailChimp campaigns had “dads and grads” in the subject line.
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