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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

100,000/mo means Global 2000 only, large-scale projects that require multiple departments for decision and approval, long sales cycles (9-18 months) which requires massive cash spend to bide your time. ZenDesk, Box) or performance-based (e.g. Price is not an afterthought, it is essential business design.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. EM: My rule of thumb is to look at the length of the sales cycle. Some startups have really long sales cycles. Some have short, more transactional cycles.

Marketing 120
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Clips from their interviews are below. Jeremy Johnson is an education innovator.

Cofounder 145
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Clips from their interviews are below. Jeremy Johnson is an education innovator.

Cofounder 120
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales. LinkedIn video ad metrics.

Video 129
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Startups Need To Build Solutions, Not Technology

Startup Professionals Musings

Creators of technologies that cure world hunger may find that hungry people don’t have money, but government agencies as customers are a very long sales cycle. Martin Zwilling First published on Entrepreneur.com on 9/12/2014. Nice to have does not motivate a revenue stream. Limit the features and complexity.