Remove 2015 Remove 2019 Remove Audience Remove Sales Cycle
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Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

Cracking the Code

Accel had the chance to lead Snyk’s Series A 30 months ago and then the Series B a year later, before the company reached unicorn status with its $150m Series C in late 2019. Here’s a short summary of the discussion: Guy, you launched Snyk in 2015, and a large part of your success was driven by your freemium model. It removes friction.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Evaluation, however, implies a journey of discovery.

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