Remove 2015 Remove America Remove Campaign Remove CPA
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How to Become Your Own Boss in 2015 (Webinar Recap)

Up and Running

I had the opportunity to speak with Melinda Emerson, the “SmallBizLady” and America’s #1 small business expert, who took the opportunity to share with us her proven, step-by-step method to transition from employee to entrepreneur. I actually have a chapter in the new book on how to develop a successful crowdfunding campaign.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. Yes, a silo but so much better than 2015. Here’s one illustrative example. Time of Day.