Remove 2015 Remove America Remove Campaign Remove Disintermediation
article thumbnail

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

Broadly speaking it is important to internalize that humans are going to get out of the campaign business (campaign management, content, offers, manual spreadsheet massaging, handful of keywords/pages/whatever focus, etc.). Most manual touch (even with a tool) search campaigns take into account three or four signals. Location.