Remove 2015 Remove Churn Rate Remove Forecast Remove Stock
article thumbnail

Recurring Revenue is Magic

Seeing Both Sides

Our stock naturally plummeted. Your forecasting process is much more accurate. In a SaaS or subscription software business, you can predict your churn rate and new business closings to determine your growth rate. At the beginning of the quarter, you start with a base to grow from rather than begin at zero.

Revenue 54