2015, Marketing, Metrics and Product Name

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework

Framework Marketing Metrics Audience

Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. A big problem email marketers encounter is inconclusive tests… Image Source. What are their favourite products or what features are they yet to use? (You

Email Campaign Mobile Audience

StartUpRoar

See-Think-Do: A Content, Marketing, Measurement Business Framework

Email Subject Lines: 8 Principles for Improved Open Rates

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