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Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future

Duct Tape Marketing

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 05:20] Could you shed some light on your business model?

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Building An Event Strategy That Connects With Your Community

Duct Tape Marketing

He is an event strategist and entrepreneur who founded Kickass Conferences in 2016. Key Takeaway: Events can serve as a powerful strategy for building a community around a business or brand. 04:19] How did COVID change the landscape of the event business permanently? [06:38] 09:46] How do you measure success?

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Lifting the Founder’s Curse: Unlocking Business Value Beyond Yourself

Duct Tape Marketing

Lifting the Founder’s Curse: Unlocking Business Value Beyond Yourself written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com.

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How Leaders Are Using Systems And Processes To Grow Their Business The Right Way

Duct Tape Marketing

How Leaders Are Using Systems And Processes To Grow Their Business The Right Way written by John Jantsch read more at Duct Tape Marketing. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth.

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Out of the Crisis #7, Brian Chesky Part 1: running Airbnb in crisis mode, being multi-stakeholder, and re-founding the company

Startup Lessons Learned

He has a unique business philosophy: broadly shared prosperity achieved by making promises that stakeholders can believe. In the first part of our conversation, we talk about the chronology of what has happened to Airbnb, the impacts the pandemic has had on their business and the emergency measures the company was required to take.