Why Community Is The Last Great Marketing Strategy
Duct Tape Marketing
FEBRUARY 2, 2023
12:01] You actually introduce a new idea that I hadn’t heard of but it’s the genesis of a business being community-based. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy. 8:18] There’s a real hunger nowadays for community wouldn’t you say? [12:01]
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