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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131
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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. 12- To promote democratic norms using social media. I co-founded koyn because I was worried about the toxic role of social media in furthering biased and untrue information.

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How to Solve the Biggest Shipping and Fulfillment Challenges of 2019

Up and Running

By 2021, global B2C ecommerce sales are expected to surpass $4.5 trillion reached in 2018. If you’re an ecommerce retailer, not only should your line of products be of optimal quality, you need to be able to get them to your customer’s door as quickly as possible. Late deliveries result in B2B penalties from larger retailers.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. As it turned out, their AI interview notetaker didn’t address a huge pain point.

Marketing 110
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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

You start your day with a check-in on social media. Slow delivery times : When it comes to managing ecommerce logistics—coordinating online orders, fulfilment, and shipping—hiccups are inevitable. Here’s the largest ecommerce website on the globe, Amazon , apologizing for delayed shipping: (Image Source ). Her response?

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Social Login and CRO: 9 Things You Should Know

ConversionXL

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4%