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The 5 Sales Tools Every Company Will Use in 2019

ReadWriteStart

Startups have popped up left and right to show off their innovative new tools, and Google — the tech giant above all tech giants — now claims to be a machine learning company. Thanks to strides in natural language processing and other tech advances, the long-awaited arrival of machine learning is finally here.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. Non-technical readers may be overwhelmed instead of impressed, and they’ll probably click to exit. Growth Strategist & Speaker (@MarianaNNorton) March 14, 2019.