Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
ConversionXL
JANUARY 18, 2022
Despite targeting its young user base with content that has little to do with insurance, Lemonade has grown to a base of 1 million users and posted $94 million in revenue in 2020 in six years. The creators employed a “what if” framework to unsettle viewers and tap into the warning of complacency.
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