Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
ConversionXL
JANUARY 18, 2022
The creators employed a “what if” framework to unsettle viewers and tap into the warning of complacency. To become and remain competitive, you need both brand marketing and product marketing at each stage of your company’s development. In the early stages: Use product marketing to execute the GTM strategy.
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