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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

The creators employed a “what if” framework to unsettle viewers and tap into the warning of complacency. To become and remain competitive, you need both brand marketing and product marketing at each stage of your company’s development. In the early stages: Use product marketing to execute the GTM strategy.

Marketing 110
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Taking Corporate VC: When It Makes Sense

View from Seed

All things being equal, seed and early stage startups are not usually well suited to take strategic investments. Startups at this stage are still seeking PMF and scalable growth, so their long-run strategic fit with a corporate VC is often still in flux. 2) Is now the right time for us?

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Strategy Roundtable For Entrepreneurs: Crowd Sourced Funding Exchanges - An Emerging Trend

ReadWriteStart

Today, Andrew Rachmell from Boca Raton, Florida, discussed peerbackers , a crowdsourced fund raising platform to help very early stage entrepreneurs raise small denomination funding ($50, $100) from friends, family, and peers to help finance the prototype development phase with about $25,000 in seed financing. peerbackers.

Affiliate 130
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. The Pocket Negotiator is very early-stage attempt to aid in the negotiating process itself. ExitRound helps early stage companies identify buyers in smaller exits. . What’s Your VC Tech Stack?

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Introduction to Growth Hacking for Startups

VC Cafe

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. Dave McClure’s presentation on startup metrics start here: A framework for thinking about stats. First Steps in Growth Hacking for Startups. Distribution Hacks.

API 167
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Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

Sooner or later, using PHP or RoR or.Net or some Java framework, that 0.5x As a developer, I feel that design/creative is undervalued in the early stages of product development. Affiliated with the Small Business Admin. to echo Yyz earlier you need to prove early stage market traction!

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Strategy Roundtable For Entrepreneurs: A View Into Israeli Start-ups

ReadWriteStart

Israel Startup Network (ISN), led by Arlene Marom, one of our affiliate partners, organized the event with us. In fact, Saul Singer, author of Start-up Nation had also helped us promote the event, resulting in a massive turnout that offered us a very interesting view into the early-stage Israeli start-up scene.