Digital Elite Camp 2019 Recap: Takeaways from Every Speaker
ConversionXL
JUNE 19, 2019
Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. On Booking.com, they highlighted the copy “Free” with green to make it more prominent, ran a test, and ultimately, increased the conversion rate. Automate using the API or build something yourself.
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