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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook Advertising's Offline Impact. #5:

Metrics 165
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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition).

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5 of the most famous (and effective) growth hacks of all time

The Next Web

Jon Yongfook is a serial entrepreneur based in Asia. Back when Facebook was still just for schools, some schools already had their own social networks. Instead of trying to market directly to students at those schools (“but we already have a social network!”) This tactic was made famous by Facebook. The Cross Post.

Thailand 167
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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

A number of investment rounds and acquisitions took place in recent weeks and it’s worth taking note. The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. Innovid raised $4.1 calcalist ].

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Microsoft’s Bing Fund will give online startups cash, advice, and discounts

venturebeat.com

Acquisition. Social media. Social networking. Social games. Additionally, he’s looking for companies that have a long-term potential to be Microsoft partners or acquisitions. Advertise on VentureBeat. From $1.5B to half a trillion dollars: PayPal celebrates a 10th anniversary. Featured stories.

Detroit 69
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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Social network app developer and ad network. Users: More than 280mm monthly users worldwide use its apps or see its advertising. Total raised: $56.3mm. Read more: TechCrunch.

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Invest in Israel Newsletter October 2010 Edition

VC Cafe

Posco, today the world’s second largest steel producer and ranked 272nd in the Fortune 500, is both the first Korean firm as well as the first company from Asia to join the Israeli framework. YAHOO BUYS ISRAELI WEB ADVERTISING FIRM DAPPER. iSkoot is Qualcomm’s first acquisition in Israel.