Email Marketing: Campaign Analysis, Metrics, Best Practices
Occam's Razor
JULY 18, 2011
For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. But there is more….
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