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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) We’ll build the class around the business model / customer development / agile development solution stack. Start your blog/wiki/journal. Update your blog/wiki/journal.

Wiki 311
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Go on an agile diet quickly. With a product development team that is not shipping, any agile methodology will surface major problems quickly. Great post! Expo SF (May.

Customer 167
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? Its like knowing the future. Expo SF (May.

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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88
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Business ecology and the four customer currencies

Startup Lessons Learned

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156
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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140