Top Social Media Measurement and Tracking Tools
www.foliomag.com
JULY 31, 2012
While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Mergers and Acquisitions. CRM Systems.
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