FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
The question is: Can Google develop a new system to keep ad buyers buying if users are anonymous? sectional-sofas) to your browser via a new API. The post-third-party-cookie conversion reporting solution is called the Conversion Measurement API. Ad platforms will keep selling inventory. Publishers will get their ad revenue.
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