venturedig.com

NOVEMBER 1, 2009

The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition).

Social Network 55

Social Network Business Model Networking CPA 55

The Next Web

JANUARY 26, 2014

Jon Yongfook is a serial entrepreneur based in Asia. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Back when Facebook was still just for schools, some schools already had their own social networks. He started and sold a popular recipe portal, and now runs a virtual assistant software company.

Thailand 167

Thailand Social Network PPC Singapore 167

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). Time to dive deeper. I don't know.

Metrics 165

Metrics Advertising Marketing Social Media 165