A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). Jason Cohen also wrote a very insightful article about this issue.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Up and Running

NOVEMBER 12, 2018

Key metrics. Going smaller, use key metrics to ensure that your business is on track to reach your milestones. The five key metrics to judge your subscription model’s success are: Churn and churn rate. CAC (customer acquisition cost). Here’s a balance sheet template you can use to get started.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

MARCH 11, 2015

You should have a good solid executive summary, you should have full financials, and that means a projected balance sheet, P&L and cash flow. That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60