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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. The temptation, therefore, is to stop everything, to clear bandwidth for some very real and very pressing crisis management.

Marketing 121
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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I’ve found that one engineer isn’t quite enough bandwidth to keep up with a full-time designer and growth manager. The term “growth” gets used loosely these days. Growth teams are expensive.

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How to Flip Your Startup in 5 Steps

ReadWriteStart

The idea is to build a hit that would make the founder(s) an appealing and quick talent acquisition (sometimes referred to as an acq-hire). Hosting can be pushed to public clouds, authentication to OpenID or Facebook; services like Launchrock or Optimizely can help create a landing page. The focus is on building. Create Buzz.

Lean 144