Acquisition Burn Rate Customer Development Metrics 
Steve Blank
FEBRUARY 22, 2010
An early indication that you’ve found the right business model is when you believe the cost of getting customers will be less than the revenues the customers will generate. For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Startup Metrics.
Startup Lessons Learned
JANUARY 30, 2009
The passionate early adopters who flocked to the product at its launch could not sustain this outsized burn rate. We can capitalize on new customers. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Departments were built and were even metrics-driven.
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