Acquisition Business Model Semantic Syndication 
VC Cafe
OCTOBER 7, 2010
Attenti was initially founded as a software venture in 1990 by three ex-air force pilots, but after three years the partners decided that a change of business model was in order, and moved to hardware. AOL began integrating 5min Media’s video content on its sites through a commercial agreement executed prior to the acquisition.
Duct Tape Marketing
NOVEMBER 1, 2017
And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. We think there’s something bigger, as Robert talked about and you talked about, this is a business model change. Robert Rose: No.
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