Genuine VC

JANUARY 7, 2010

Back in 2003 Google acquired Applied Semantics for just over $100M. In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Sound familiar?

Acquisition 115

Acquisition Semantic Distribution Advertising 115

Genuine VC

JANUARY 7, 2010

Back in 2003 Google acquired Applied Semantics for just over $100M. In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Sound familiar?

Acquisition 100

Acquisition Semantic Distribution Advertising 100

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. We think there’s something bigger, as Robert talked about and you talked about, this is a business model change. Robert Rose: No. And now what are we?

Cost 37

Cost Marketing Audience Media 37

Both Sides of the Table

MARCH 1, 2011

Of course, monetization of search became one of the best business models in the history of business. After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). Quigo Lands Overture as Client, Rejects Their Acquisition Offer.

Semantic 302

Semantic Acquisition Valuation Angel Investor 302

ConversionXL

JUNE 21, 2015

If you are a young company, take risks – don’t be scared to even change your business model a little. Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Marketing is almost equivalent to product management.

Email 48

Email SEO Campaign Agile 48

Austin Startup

MARCH 2, 2019

I served as Chairman leading up to the acquisition.] But I would argue in B2B SaaS (Software as a Service) businesses if you really know the market?—?and Editor’s note: Since I wrote this, Compare Metrics was renamed Edgecase and was acquired by GroupBy in Canada. And Dean became our first Advisory Board member of many.

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

www.pakman.com

SEPTEMBER 27, 2012

Much of the valuations around the consumer web are rationalizing, and because of that, investors are once again focused on understanding business models. That is the fundamental conundrum of online media economics; by far, the most profitable models have zero cost of content and zero cost of distribution. Matt DeLoca.

Social Media 47

Social Media Vertical Advertising Distribution 47