Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

ReadWriteStart

FEBRUARY 10, 2011

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. So what would you do in that situation? Kimbra Studios. Photo by ant_c54. Discuss.

PPC 114

PPC Entrepreneur Silicon Valley Incubator 114

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. As usual, then, I worked with three entrepreneurs working on specific businesses. Photo by yirsh.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

maplebutter.com

JANUARY 8, 2013

Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. have you heard of any luck using outsourced coders from India … or where do you suggest ? We’re considering doing SEO and PPC as well as cold calling to generate leads. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44