ConversionXL

OCTOBER 30, 2021

If you have the data and resources, you can identify where people are stopping short and run tests to increase your conversion rate. Or if shipping costs are too high, experiment with alternative methods. This could be by reducing the cost, reducing the risk, or adding value. Cost per acquisition (CPA).

Customer 140

Customer Marketing Social Media CPA 140

Software By Rob

JULY 21, 2011

But we rarely think about the specifics of how we are going to reach prospects, and how much that’s going to cost. A Look at One Acquisition Approach – Google AdWords. Since this will be easier to explain with an example, let’s start by looking at the cost of acquiring a customer using Google AdWords.

CPA 73

CPA Churn Rate Customer Acquisition 73

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51