Acquisition, Churn Rate, Database and Lead Generation

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Acquisition

Churn Rate

Database

Lead Generation

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Her answer? ‘I

Technical Review

Technical Review Software Review Analytics Private Equity

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

OCTOBER 30, 2021

Marketing can be used to address these problems by creating a content database of guides, troubleshooting techniques, and FAQs to help customers overcome basic issues. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. Cost per acquisition (CPA). Lifetime value (LTV).

Customer

Customer Marketing Social Media CPA

StartUpRoar

VCs eating our own dog food: Using technology and analytics to make better investments

How to Create a Marketing Funnel by Responding to Customer Behavior

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