Is Your Startup Tracking the Right Metrics?
Up and Running
AUGUST 21, 2014
You need to get to a point in your funnel where you have enough people coming in that you can get to that conversion rate that will get you the sales that you need to drive your business forward. All that money that you spend in pay-per-click is going to go into your customer acquisition cost. You can have a yearly ARPU or ARPA.
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