Acquisition Continuous Deployment Customer Development Design 
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
AUGUST 2, 2008
Its the same with acquisitions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.
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Startup Lessons Learned
SEPTEMBER 2, 2008
In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers. Or your cost of customer acquisition just magically floats up to match your customer lifetime value.
Startup Lessons Learned
APRIL 14, 2009
Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. And yet their numbers continue to grow, month after month. (For Labels: agile , customer development 15comments: Scott Shapiro said.
Startup Lessons Learned
JUNE 21, 2010
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. To see proof of this, simply observe the results of the large majorities of corporate acquisitions of startups. Startups are designed to confront situations of extreme uncertainty.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. So what can you do? Then, if your retention is good enough, you can stay there.
Startup Lessons Learned
DECEMBER 14, 2009
I think this concept is necessary in order to answer the truly vexing startup questions, like: “Should startups charge customers money from day one?&# Let’s begin with the four customer currencies. I had a lot of use for this concept back when I worked on game design and virtual worlds.
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