Acquisition Continuous Deployment IPO Startup 
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. Choose one. One last thought.
Startup Lessons Learned
AUGUST 2, 2008
Lessons Learned by Eric Ries Saturday, August 2, 2008 Paul Graham on fundraising I have found no better primer on the current realities of starting a new technology company in a startup hub like Silicon Valley than Paul Grahams essays. The Hackers Guide to Investors [link] Whatever help investors give a startup tends to be underestimated.
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Startup Lessons Learned
SEPTEMBER 2, 2008
A growing startup with a well-run product team will have a history of steady progress. In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. How do you plan for it? Expo SF (May.
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue?
Startup Lessons Learned
JUNE 21, 2010
Lessons Learned by Eric Ries Monday, June 21, 2010 What is a startup? I think most people have a fairly specific image that gets conjured up when they hear the word startup. It leads people to mistakenly believe that any time they see two guys in a garage attempting the impossible, that’s a startup. Wrong again.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. If your app has incredibly strong retention, you will probably do very well with the current PR/new app system of acquisition. So what can you do?
Startup Lessons Learned
MARCH 24, 2009
When I work with startups on improving engagement, I really try to emphasize the importance of their most powerful lever: positioning. Why, we just unified acquisition and engagement! I do think the concept allows us to unify acquisition and engagement, and is important for that reason. March 25, 2009 9:16 AM Jesse Farmer said.
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