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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company?

Marketing 120
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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Product 78
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Why Uber is The Revenge of the Founders

Steve Blank

— Unremarked and unheralded, the balance of power between startup CEOs and their investors has radically changed: IPOs/M&A without a profit (or at times revenue) have become the norm. In the 20th century tech companies and their investors made money through an Initial Public Offering (IPO). Hire a CEO to Go Public.

Founder 245
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Twitter Link Roundup #110 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Zynga Leans On Some Workers to Surrender Pre-IPO Shares – [link]. From Deadpool to Acquisition: Lessons From Sprouter’s Almost Fail – [link]. Graphic Design Basics Part 2: Design Principles – [link]. Pandora CTO Reveals Half of The U.S. How Little Brands Land Big Bang for Their Buck – [link].

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30 Machine Intelligence Startups to Watch in Israel

VC Cafe

Chen Zamir is the company’s CTO and former Intelligence officer in the IDF as well as Paypal risk manager. Orcam was created by the founders of Mobileye (NYSE: MBLY and one of Israel’s largest IPOs ), Prof. YouAppi (2011)- YouAppi creates adtech to streamline mobile user acquisition.

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Tech Diversity & Inclusion Allies at SXSW

Austin Startup

Women engineers make up only 14% of software engineers; she is dedicated to getting more women into the tech industry. He spent several years advising CEOs on raising capital, strategy, and how to create maximum value out of M&A and IPO transactions.