A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
ABM doesn’t stop at lead generation or new opportunities. ABM teams then began curating content and tagging it by use case, industry, and persona. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Gates and weights.
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