Remove Acquisition Remove Database Remove Lead Generation Remove PR
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Demand Generation: Turning Tactics into Strategy

ConversionXL

generates the demand) for the target audience. Second, “leadgeneration. As articles are quick to point out, demand generation is not lead generation. That distinction exists, in part, because we’ve mislabeled user actions like form fills as “leads.”. Identify market segments and the needs for each.

Demand 132
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Lead Generation. Marketing/Communications/PR. Database Marketing. Mergers and Acquisitions. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. One was an outreach and link-building manager, whose job was to build a database of relevant blogs and get in touch with their editors.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. One was an outreach and link-building manager, whose job was to build a database of relevant blogs and get in touch with their editors.