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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms. This will help marketers understand its purpose.

Campaign 149
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Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. Likewise, Rand Fishkin’s regular blogging and guest speaking helped make Moz the world’s number one SEO suite. He regularly shares informative long-form blog posts on SEO and link-building via the Backlinko blog.

B2B 103
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Now they’re making a list of the best options before making a purchase decision. Educates; 2. Empowers; 3.

Demand 91