How to get cheap and targeted paid traffic?
Aymeric Gaurat-Apelli
JUNE 9, 2010
When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective. by Aymeric on June 9th, 2010 What does cheap mean? Raw CPC is not a good enough metric.
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