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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms. Fringe audiences act in a similar indirect way.

Campaign 149
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From Google Hire to Transformify: How to Switch ATS Provider Risk Free

Transformify

Back in 2015, Google acquired Bebop, a company founded by VMware founder Diane Greene and that’s when Google Hire came to life. Are the job listings syndicated with external job boards? To make it even more complicated, you as a client may be expected to pay in addition to syndicating certain job listings.

Hiring 95
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. Likewise, Rand Fishkin’s regular blogging and guest speaking helped make Moz the world’s number one SEO suite. He regularly shares informative long-form blog posts on SEO and link-building via the Backlinko blog.

B2B 103