Digital Elite Camp 2019 Recap: Takeaways from Every Speaker
ConversionXL
JUNE 19, 2019
Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Carter’ (another retailer) sends you an email with coupon codes and on the top of the site, they put the exact same coupon you received from the email. What’s the digital equivalent of this?
90 
Let's personalize your content