Remove Acquisition Remove IPO Remove Retention Remove SEO
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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A Startup Journey With GrubHub Founder Mike Evans

Duct Tape Marketing

Questions I ask Mike Evans: [1:46] Could you give us a high-level overview of the startup of Grubhub to IPO to what you’re doing now? 7:52] Was there competition that you had to buy up, and/or what type of acquisitions did you feel like you had to make? [9:19] What type of acquisitions did you feel like you had to make.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

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Startup Resources

www.vccafe.com

SEO and Analytics Tutorials. SEO for Startups â?? great web customer acquisition tutorials. SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. customer retention, churn reduction, lifetime value. Lean Startup Circle â?? Google Group for startup advice. worth reading as well.