A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 29, 2015

Oh how the media loves superlatives (but only because that’s what we click on and share). Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” Sure not all acquisitions go that way. Or eBay’s acquisition of PayPal?

Acquisition 120

Acquisition Technical Review Stock Options Employee 120

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 5, 2018

Because they’re good at it, they don’t waste time hang-wringing over whether or not to try an advertising campaign on the latest social media platform; they just do it.

Engineer 264

Engineer Framework Social Media Acquisition 264

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. Tags: How-To advertising branding lead-gen marketing positioning social media. Share the love in the comments section. Let's come up with more ways to reach customers that isn't the same as everyone else.

Software Review 261

Software Review Technical Review Viral Software Developers 261

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 22, 2013

A great writer (content marketing, social media) versus 100 average bloggers. Because they’ll come up with ideas and implementations that 100 others wouldn’t. This is approximately true everywhere. A great manager who develops the careers of their folks versus several average ones who are glorified project managers.

Engineer 257

Engineer Social Media Acquisition Sales 257