What the crazy name "Smart Bear" taught me about branding
A Smart Bear: Startups and Marketing for Geeks
AUGUST 2, 2010
Every founder struggles to find a great name for her company. It's an exhilarating, scary combination of having to decide who you are — what you do, the persona you expose — combined with the technical issues of being memorable, spell-able, and available as a domain name. Viral marketing! I got lucky, though.
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