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What the crazy name "Smart Bear" taught me about branding

A Smart Bear: Startups and Marketing for Geeks

The origin of "Smart Bear" is John Irving's Hotel New Hampshire , a surreal novel in which a "smart bear" plays an important role; near the end we are told repeatedly that "a smart bear makes all the difference." Viral marketing! Lessons at the end.). An inauspicious birth. Yeah, an acronym already taken by gonorrhea.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Mergers and Acquisitions. New Hampshire. New Jersey.