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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all.

Demand 95
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ].

Demand 91