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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising

Advertising Las Vegas Affiliate RSS

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. Your tech needs to add value to content producers, the audience and advertisers. But you don’t need to spend money on SEM. You must invest in technology. Take for example, an eCommerce company.

SEM

SEM Los Angeles Silicon Valley Acquisition

StartUpRoar

Advertising Wants to be Measurable – An Investment Thesis

The Most Misunderstood Facts About Building a Business on YouTube

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