Remove Advertising Remove Aggregator Remove IPO Remove Product Development
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Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Is that a lot?

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The idea seemed to SlideShare to be a natural direction.

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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects.

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Startup Resources

www.vccafe.com

Great for visualizing work of product development. advertising. aggregation. contextual advertising. project management visually see and interact with your work. Kanbanery â?? Simple online team or personal kanban board. LeanKit Kanban â?? Kanban Pad â?? Nice and leanâ?? and free online Kanban tool. Acunote â??