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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. lead gen) and advertising revenue from both of these companies. AdSense and other Google advertising accounted for 7.7% Author howerl.

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Is ?Data? a Business Model? ? AGILEVC

Agile VC

Several years ago I wrote a post about the three business models of the consumer web : commerce, advertising, and user-paid premium services. At the end of the day, the actionable insights that come from various forms of data are capitalized through existing business models like commerce, advertising, and to a lesser extent premium services.