YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Use mass communications to amplify to a wider audience. Activate word of mouth with PR, social media, and content placement.

Social Media 145

Social Media Channel Curation PR 145

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. They are there to present the news to their audience. Alternatively, your news story could suit a women’s magazine. That would be an unbalanced view of the news.

Media 77

Media Advertising Public Relations Email 77

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. They are there to present the news to their audience. Alternatively, your news story could suit a women’s magazine. That would be an unbalanced view of the news.

Media 62

Media Advertising Public Relations Email 62

crowdSPRING Blog

SEPTEMBER 25, 2011

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. But what we don’t do is treat that little 2″x3.5″ But what we don’t do is treat that little 2″x3.5″

Lean 112

Lean Marketing Public Relations Small Business 112