The Startup Magazine

JANUARY 22, 2024

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. These experts specialize in crafting and conveying your business’s narrative to the right audience in the most effective manner. At its core, public relations is about storytelling.

PR 113

PR Public Relations Reputation B2C 113

Both Sides of the Table

AUGUST 3, 2009

There was the usual cogent presentation by Brian Solis on the future of PR in which he implored us to get beyond the echo chamber of Silicon Valley and Techmeme and focus on staying on the radar screen of real America. I have seen Ian Rogers speak before and when he does he usually has the audience on the edge of their seats.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

YoungUpstarts

MAY 24, 2012

Use mass communications to amplify to a wider audience. Activate word of mouth with PR, social media, and content placement. Use direct marketing and promotions to encourage purchase. Use direct marketing and promotions to encourage purchase. . - Start in places where conversations are already happening.

Social Media 145

Social Media Channel Curation PR 145

crowdSPRING Blog

SEPTEMBER 25, 2011

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. But what we don’t do is treat that little 2″x3.5″ But what we don’t do is treat that little 2″x3.5″

Lean 112

Lean Marketing Public Relations Small Business 112

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. They are there to present the news to their audience. Alternatively, your news story could suit a women’s magazine. Visit www.mcdulingpr.com.au.

Media 77

Media Advertising Public Relations Email 77

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. They are there to present the news to their audience. Alternatively, your news story could suit a women’s magazine. Visit www.mcdulingpr.com.au.

Media 62

Media Advertising Public Relations Email 62

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154