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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). How to measure (success)?

Analytics 149
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Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast

Up and Running

Audio transcript: Peter: All right. But you can also start to differentiate yourself from your competition as you work your way down from TAM to SAM. It will actually define the nature of the marketing that I do: where I advertise, how I do outreach, that kind of thing. QuickSprout. Inbound.org. GrowthHackers.com. Peter: Right.